CuneXus and Equifax Team Up to Offer Lenders Premium Financial Support
The amount of friction in digital application processes can make or break a financial institution's success. In fact, Equifax (EFX) data shows that some financial institutions are seeing as high as 70% in digital transaction abandonment. The CuneXus CPLXpress platform analyzes hundreds of internal and external data points, helping credit unions proactively deliver perpetual, personalized loan offers that are already approved and readily available for creditworthy members. By leveraging Equifax (EFX) digital marketing data intelligence, these institutions are now able to generate more relevant offers and, at the same time, find the sweet spot of lower risk accounts with high open rates. Equifax (EFX) data also enables lenders to assess the competitiveness of their pre-approved offers compared to the market, refine credit policies and make improvements for performance in subsequent campaigns.
"The Equifax (EFX) partnership with CuneXus is designed to help credit unions eliminate the loan application process entirely with the unique ability to identify eligible account holders that are pre-approved and present them with digital, menu-like options," commented
This partnership combines advanced data analytics with seamless workflow integration, empowering credit unions to intimately understand their account holders' financial standing, anticipate their needs and extend personalized pre-approved loan offers to members in as little as 10 seconds. Financial institutions who implement this proactive approach create a new level of consumer transparency and awareness, ensuring they are top of mind anytime consumers enter a purchase market.
Additional information on the CuneXus CPLXpress platform can be found at CuneXusonline.com. For more information on Equifax (EFX) data-driven marketing capabilities, visit Equifax.com.
About CuneXus
CuneXus is the first-to-market with a digital storefront for financial institution's customers and members, addressing the need for a personalized, on-demand banking experience. The platform eliminates the loan application process, providing consumer transparency and a simple 10-second activation experience. The CuneXus digital storefront has helped the largest lenders in the country to grow wallet share, create sales enabled branches, execute new account holder acquisition, and grow non-interest income. CuneXus client institutions represent over $571 billion in combined assets and 26 million U.S. consumers. For more information, visit www.cunexus.com.
About Equifax Inc. (EFX)
At Equifax (EFX) , we believe knowledge drives progress. As a global data, analytics, and technology company, we play an essential role in the global economy by helping financial institutions, companies, employers, and government agencies make critical decisions with greater confidence. Our unique blend of differentiated data, analytics, and cloud technology drives insights to power decisions to move people forward. Headquartered in Atlanta and supported by more than 12,000 employees worldwide, Equifax (EFX) operates or has investments in 24 countries in North America, Central and South America, Europe, and the Asia Pacific region. For more information, visit Equifax.com.
FOR MORE INFORMATION
dbuerger@cunexus.com
mediainquiries@equifax.com
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SOURCE Equifax Inc. (EFX)