Infosys to Acquire Digital Experience and Marketing Agency, oddity
Strategic acquisition to further strengthen Infosys' (INFY) digital experience capabilities in
BENGALURU,

With more than 300 digital experts located in
Enabling digital transformation for leading German omni-channel, e-commerce retailers, leading FMCG brands and global mobility providers, oddity has a comprehensive service portfolio comprising digital-first brand management and communication, in-house production, including virtual and augmented reality, experience design and e-commerce services across
Together with Infosys' (INFY) earlier acquisition of WONGDOODY, which offers creative and marketing services, oddity will help global CMOs, and businesses thrive in a digital commerce world with complementary skills and expertise. As part of Infosys' (INFY) digital experience and design offering, oddity will become part of WONGDOODY, an Infosys (INFY) company, and join its network of studios across
Ravi Kumar S, President, Infosys (INFY), said, "We find ourselves at the cusp of the next generation of the internet, the merging of the physical and virtual worlds. With this vision, we are excited to strengthen our experience and marketing skills with oddity, to deliver forward-thinking, holistic solutions at a global scale. With oddity's digital commerce and marketing knowledge as well as its metaverse-ready set-up, it is the perfect complement to Infosys' (INFY) prowess in technological transformation."
"The future of better human-centered marketing lies in the symbiosis of creativity and technology (data, automation, AI). This is where we see the opportunity for a unique differentiation together with Infosys (INFY) and WONGDOODY. We are ambitious to further develop our services jointly and are proud to become part of one of the world's most respected digital tech companies." said oddity founders
The acquisition is expected to close during the first quarter of fiscal 2023 (
About oddity
oddity is a digital communication and commerce agency, here to find better answers for people's needs in our on-demand world by going deeper, co-creating, and empowering each other. With locations in
About WONGDOODY, an Infosys (INFY) company
WONGDOODY is an award-winning creative agency and the global experience-and-design platform for Infosys (INFY). The company is recognized for branding, retail, and consumer insights. With offices in
About Infosys (INFY)
Infosys (INFY) is a global leader in next-generation digital services and consulting. We enable clients in more than 50 countries to navigate their digital transformation. With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer our clients through their digital journey. We do it by enabling the enterprise with an AI-powered core that helps prioritize the execution of change. We also empower the business with agile digital at scale to deliver unprecedented levels of performance and customer delight. Our always-on learning agenda drives their continuous improvement through building and transferring digital skills, expertise, and ideas from our innovation ecosystem.
Visit www.infosys.com to see how Infosys (INFY) can help your enterprise navigate your next.
Safe Harbor
Certain statements in this release concerning our future growth prospects, financial expectations and plans for navigating the COVID-19 impact on our employees, clients and stakeholders are forward-looking statements intended to qualify for the 'safe harbor' under the Private Securities Litigation Reform Act of 1995, which involve a number of risks and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. The risks and uncertainties relating to these statements include, but are not limited to, risks and uncertainties regarding COVID-19 and the effects of government and other measures seeking to contain its spread, risks related to an economic downturn or recession in
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SOURCE Infosys (INFY)