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Cisco, Nike quit Russia, as pace of Western firms leaving speeds up

BY Reuters
— 12:21 PM ET 06/23/2022

* Cisco (CSCO), Nike (NKE) join MacDonald's, Renault in quitting

* New Russian law may encourage more foreign firms to go

* 'Trickle is becoming a torrent,' says analyst

By Praveen Paramasivam, Supantha Mukherjee and Mimosa Spencer

June 23 (Reuters) - U.S. companies Cisco Systems (CSCO) and Nike (NKE) plan to fully exit Russia, the two firms told Reuters on Thursday, as the pace of Western firms departing accelerated.

Telecoms equipment maker Cisco (CSCO) will wind down its business in Russia and Belarus, the company said. Nike (NKE) is making a full exit from Russia three months after suspending its operations there, the sportswear maker said.

Foreign companies seeking to exit Russia over the war in Ukraine face the prospect of a new law being passed in the coming weeks allowing Moscow to seize assets and impose criminal penalties. That has encouraged some businesses to accelerate their departure.

"What was a trickle is becoming a torrent", said Paul Musgrave, a political science professor at the University of Massachusetts, commenting on the latest round of companies announcing they would leave.

Cisco (CSCO) suspended business operations, including sales and services, in Russia in March.

"We have now made the decision to begin an orderly wind-down of our business in Russia and Belarus," it said in an emailed statement on Thursday.

Earlier this month, Cisco's (CSCO) rival International Business Machines Corp (IBM) began winding down its business in Russia and Microsoft said it was making substantial cuts to its Russian business.

The withdrawal of top technology firms such as Cisco (CSCO), IBM (IBM) and Microsoft limits access to critical equipment for Russian businesses and households. They may now have to depend on older equipment and domestic alternatives.

Cisco (CSCO) has offered relocation options to its few hundred employees in those countries, it said. The company did not disclose which countries the employees were offered as alternative locations.

RIVALS MAY BENEFIT

Companies heading for the exit may struggle to return, said Musgrave. "This presents opportunities for domestic firms in some markets but even more for brands from China and elsewhere to make inroads," he said.

Nike (NKE) said on March 3 it would temporarily suspend operations at all its Nike (NKE)-owned and operated stores in Russia. It has now decided to leave entirely, it said Thursday.

Cisco (CSCO) and Nike (NKE) join the likes of McDonald's and Renault in making complete exits from Russia. More companies are expected to leave in the coming weeks ahead of the new law.

The law, which could be in place within weeks, allows Russia to appoint administrators over companies owned by foreigners in "unfriendly" countries, who want to quit Russia as the conflict with Ukraine drags down its economy.

Nike's (NKE) rival Adidas said in March it was shutting its Russian stores and pausing online sales.

Adidas currently has no plans to resume business in Russia, the German sportswear company told Reuters on Thursday.

"The operation of Adidas' stores and Adidas' online retail in Russia continues to be suspended until further notice, this also applies to the delivery of goods to Russia," it said in an emailed statement.

(Writing by Matt Scuffham and Richa Naidu; Editing by Edmund Blair)

Copyright © Reuters 2008. All rights reserved. Republication or redistribution of Reuters content, including by caching, framing or similar means, is expressly prohibited without the prior written consent of Reuters. Reuters and the Reuters sphere logo are registered trademarks and trademarks of the Reuters group of companies around the world.

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