Entravision Kicks Off 2022 with Addition of Comscore's Census-Based Local Audience Measurement for Palm Springs Market
"Now is the ideal time to begin using Comscore's (SCOR) local market currency in the
Comscore's (SCOR) census-scale approach to media currency is powered by its massive and passive measurement methodology. This enables the delivery of accurate, granular insights for audiences, including Latino audiences, so that advertisers can uncover new opportunities for brand exposure and revenue growth. For example, recent Comscore (SCOR) research revealed that Hispanic broadcast networks deliver a large and unduplicated reach over the "Big Four" broadcast networks, thus demonstrating the untapped potential for this valuable audience segment.
"The media industry continues to move to Comscore's (SCOR) audience measurement to help solve the ongoing challenges presented by small panels prone to bias and error, particularly when it comes to accurately including underrepresented communities in their measurement base," said
Comscore (SCOR) has more than a decade of experience measuring television viewership from the return path devices across tens of millions of households in all local markets. Comscore (SCOR) is also a leader in instrumenting change in television measurement by enabling the adoption of advanced audiences and the move to impressions, which allow the industry to go beyond age and gender to evaluate based on consumer behaviors, interests and lifestyles. This enables TV stations, networks, advertisers, agencies and media companies at both local and national levels to effectively reach their ideal audiences and to maximize their revenues. Comscore (SCOR) also recently launched Comscore Everywhere, the new standard for single-source, cross-platform measurement currency across content, advertising, planning, and optimization.
About Comscore (SCOR)
Comscore (SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore (SCOR) allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore (SCOR) is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com.
About Entravision Communications Corporation (EVC)
Entravision (EVC) is a diversified global media, marketing and technology company serving clients throughout
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SOURCE Comscore (SCOR)