Comscore Inc (SCOR): * COMSCORE (SCOR) - WILL BEGIN INCORPORATING FIRST-PARTY DATA INTO ITS LEADING COOKIE-FREE AUDIENCE TARGETING SOLUTION, PREDICTIVE AUDIENCES Source text for Eikon: Further company coverage:
RESTON, Va., July 27, 2021 With privacy guidelines changing constantly, marketers are getting ahead of the shifting digital identity landscape and seeking solutions that allow them to continue to reach the right audiences without interruption while also incorporating their own valuable customer information.
RESTON, Va., July 26, 2021 Comscore (SCOR), Inc., a trusted partner for planning, transacting and evaluating media, today announced that it plans to hold a conference call on Monday, August 9th at 5:00 p.m. EDT to discuss its financial results for the quarter ended June 30, 2021. To access this call, dial +1 844-229-7593 or +1 314-888-4258 and reference Conference ID # 2741059.
RESTON, Va., July 26, 2021 Comscore (SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced an agreement with Acast, one of the most eminent podcast platforms, to provide brand safety targeting solutions for podcast and audio content as Acast's brand safety provider.
comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms worldwide. The company offers ratings and planning products and services, including Media Metrix and…
comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms worldwide. The company offers ratings and planning products and services, including Media Metrix and Mobile Metrix, which measure Websites and apps on computers, smartphones, and tablets; Video Metrix that delivers unduplicated measurement of digital video consumption, as well as provides TV-comparable reach and engagement metrics, and audience demographics; Plan Metrix, which offers an understanding of consumer lifestyle; validated Campaign Essentials (vCE) that validates whether digital ad impressions are visible to humans, identifies those that are fraudulent, and verifies that ads are shown in brand safe content and delivered to the right audience targets; and Campaign Ratings, which expands upon vCE's verification, as well as provides unduplicated reporting to negotiate and evaluate campaigns across media platforms. Its ratings and planning products and services also comprises TV Essentials that combines TV viewing information with marketing segmentation and consumer databases; StationView Essentials to understand consumer viewing patterns and characteristics; OnDemand Essentials that provides transactional tracking and reporting; and Cross-Platform Suite, which integrates person-level linear TV viewership with digital audience data. The company also offers analytics and optimization products and services that provide end-to-end solutions for planning, optimization, and evaluation of advertising campaigns and brand protection. In addition, it offers movies reporting and analytics products and services to measure movie viewership and box office results by capturing movie ticket sales in real time or near real time, which include box office analytics, trend analysis, and insights for movie studios and movie theater operators. The company was founded in 1999 and is headquartered in Reston, Virginia.
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