RESTON, Va., Jan. 18, 2022 Comscore (SCOR), a trusted partner for planning, transacting and evaluating media across platforms, and Entravision Communications Corporation (EVC), a leading global media and marketing technology company, today jointly announced a new agreement for local audience measurement. Under the terms of the agreement, Entravision (EVC) will use Comscore's (SCOR) next-generation linear audience measur...
RESTON, Va., Jan. 13, 2022 Comscore (SCOR), a trusted partner for planning, transacting and evaluating media across platforms, and L2, Inc., a leading provider of voter data, today announced the launch of innovative cookie-free audiences based on behavioral political data for ad targeting across digital, mobile, and CTV ad inventory.
RESTON, Va., Jan. 5, 2022 Comscore (SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited to introduce 'Comscore Everywhere™,' a true single-source unified cross-platform measurement solution.
RESTON, Va., Jan. 3, 2022 Comscore (SCOR), a trusted partner for planning, transacting and evaluating media, today announced that its executive leadership will participate in the 24th Annual Virtual Needham Growth Conference.
comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms worldwide. The company offers ratings and planning products and services, including Media Metrix and…
comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms worldwide. The company offers ratings and planning products and services, including Media Metrix and Mobile Metrix, which measure Websites and apps on computers, smartphones, and tablets; Video Metrix that delivers unduplicated measurement of digital video consumption, as well as provides TV-comparable reach and engagement metrics, and audience demographics; Plan Metrix, which offers an understanding of consumer lifestyle; validated Campaign Essentials (vCE) that validates whether digital ad impressions are visible to humans, identifies those that are fraudulent, and verifies that ads are shown in brand safe content and delivered to the right audience targets; and Campaign Ratings, which expands upon vCE's verification, as well as provides unduplicated reporting to negotiate and evaluate campaigns across media platforms. Its ratings and planning products and services also comprises TV Essentials that combines TV viewing information with marketing segmentation and consumer databases; StationView Essentials to understand consumer viewing patterns and characteristics; OnDemand Essentials that provides transactional tracking and reporting; and Cross-Platform Suite, which integrates person-level linear TV viewership with digital audience data. The company also offers analytics and optimization products and services that provide end-to-end solutions for planning, optimization, and evaluation of advertising campaigns and brand protection. In addition, it offers movies reporting and analytics products and services to measure movie viewership and box office results by capturing movie ticket sales in real time or near real time, which include box office analytics, trend analysis, and insights for movie studios and movie theater operators. The company was founded in 1999 and is headquartered in Reston, Virginia.
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Company Reports: In addition to a company's overall risk rating, ESG reports also include an industry rating based on a comparison between the company's risk levels in each ESG component area relative to its industry peers. Further, the ESG analysis serves as a summary of behavioral events that contributed to the company's overall risk level.
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