Probiotic Products Market size to grow by USD 26.85 million | Research Insights highlight the Increase in New Product Launches as Key Driver - Technavio

NEW YORK, Nov. 19, 2021 /PRNewswire/ -- According to this report titled "Probiotic Products Market - Forecast and Analysis Report 2021-2025", the market is expected to have a YOY growth rate of 7.45% in 2021 and is expected to grow at a CAGR of 7.71% between 2020 and 2025. The report segments the market by product (probiotic functional food and beverages, probiotic personal care products, probiotic dietary supplements, and probiotic animal care products), geography (APAC, Europe, North America, MEA, and South America), and end-user (human and animal).

Attractive Opportunities in Probiotic Products Market by End-user, Product and Geography - Forecast and Analysis 2021-2025

View FREE Sample: to know additional highlights and key points on various market segments and how they will impact in coming years.

Vendor Insights

  • The probiotic products market is fragmented and the vendors are deploying growth strategies such as pricing and marketing strategies to compete in the market.
  • The global probiotic products market is characterized by the presence of large, small, and medium-sized manufacturers.
  • To survive in a competitive environment, it becomes imperative for manufacturers to promote their product offerings through a clear and unique value proposition.
  • In addition, vendors are opting for pricing and marketing strategies to retain their existing market shares and seize new market opportunities.
  • In December 2020, Danone SA introduced a probiotic product for preventing lactation mastitis in breastfeeding mothers. It is marketed and sold exclusively in China. In September 2020, Danisco (DuPont de Nemours Inc.) launched the latest series of dairy cultures and probiotic formulations for China.

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

  • Archer Daniels Midland Co.
  • BioGaia AB
  • Chr. Hansen Holding AS
  • Danone SA
  • DuPont de Nemours Inc.
  • Lallemand Inc.
  • Lifeway Foods Inc.
  • Nestle SA
  • Probi AB
  • Yakult Honsha Co. Ltd.

Find additional highlights on the growth strategies adopted by vendors and their product offerings. Download Sample Report.

Geographical Market Analysis

  • APAC contributed for the largest probiotic products market share during 2020 and will generate growth across all the years of the forecast period between 2020 and 2025.
  • The major reason for the growth in the region is the extensive use of dairy products in the emerging and advanced economies of the region including Japan, China, India, and Australia.
  • Probiotics such as milk and kefir provide beneficial gut bacteria, which help to maintain a healthy immune system. Furthermore, supplements such as probiotics are becoming popular in the region, as people are opting for functional foods that provide additional benefits over essential nutrients when consumed at efficacious levels.
  • To meet these rising probiotic requirements, companies in the region are offering innovative probiotics and high protein-based supplements in the regional market.
  • In addition, other economies including US, Japan, China, Germany, and UK will further contribute to the market growth during the forecast period.

Key Segment Analysis

  • By product, the probiotic functional food and beverage segment led over 65% during 2020 and is likely to retain its dominant share in the market by 2025.
  • The increasing awareness about the health benefits of probiotics, such as the low risk of diabetes, reduction in the level of cholesterol and BP, increase in bone density and immunity, and weight loss, drives the growth of the probiotic functional food and beverage market.
  • The growing demand for functional foods coupled with the introduction of innovative products and ingredients is driving the market.
  • An increase in the demand for functional foods from older people, surge in the number of health-conscious adults, and an increased concern about the health of children are other factors fueling the markets' growth.
  • By end-user, the human segment held over 95% of the market share will continue to lead the market during the forecast period.

Know more about this market's geographical distribution along with the detailed analysis of the top segments.

Key Market Drivers, Trends & Challenges:

Key Driver- Increase in new product launches

  • New product launches by regional and international players contribute to the growth of the global probiotic products market.
  • Manufacturers of probiotics are adopting innovative and distributive strategies to increase the market size of these products.
  • New product launches increase the market share of players and offer them a competitive edge over other players.
  • In March 2021, Bayer AG extended its expertise in gastrointestinal relief to overall gut wellbeing through the launch of two probiotics under the brand Talcid, in order to tackle constipation and diarrhea.

. Key Trend- Rising awareness of the benefits of probiotic supplements

  • Probiotics have gained popularity due to the increased awareness about their benefits, especially among health-conscious individuals.
  • Consumption of probiotic supplements prevents the growth of harmful bacteria inside the digestive tract, leading to an improvement in nutrient absorption and bowel movements. In addition,  it improves the interstitial microbial balance by lowering the pH levels.
  • Consumers are currently more interested in consuming healthier foods and beverages that are good for gut health and immune system enhancement. Hence, they are increasingly intaking active digestive health ingredients such as probiotic dietary supplements in the form of powder, tablets, pills, and capsules.
  • Growing awareness regarding preventive healthcare and maintaining healthier lifestyles instead of facing the consequences of sedentary lifestyles is another factor leading to the market growth.
  • Thus, this awareness is expected to drive the global probiotic dietary supplements market during the forecast period.

View free sample for highlights on market Drivers, Trends & Challenges affecting the probiotic products market.

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Probiotic Dietary Supplements Market by Application and Geography - Forecast and Analysis 2021-2025
Probiotic Drinks Market by Product and Geography - Forecast and Analysis 2020-2024

Probiotic Products Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 7.71%

Market growth 2021-2025

$ 26.85 million

Market structure


YoY growth (%)


Regional analysis

APAC, Europe, North America, MEA, and South America

Performing market contribution

APAC at 39%

Key consumer countries

US, Japan, China, Germany, and UK

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Archer Daniels Midland Co., BioGaia AB, Chr. Hansen Holding AS, Danone SA, DuPont de Nemours Inc., Lallemand Inc., Lifeway Foods Inc., Nestle SA, Probi AB, and Yakult Honsha Co. Ltd.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

About Us:

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

Technavio Research
Jesse Maida
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