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Household Cleaning Products Market: 4.37% Y-O-Y Growth Rate in 2021 | By Product, Distribution channel, and Geography | Market Size, Share, Regional Forecast & Analysis, 2021-2025

NEW YORK, May 2, 2022 /PRNewswire/ -- The Household Cleaning Products Market Share is expected to increase by USD 14.44 billion from 2020 to 2025 with an accelerated CAGR of 4.86%, according to the recent market study by Technavio.

Technavio has announced its latest market research report titled
 Household Cleaning Products Market by Product, Distribution Channel, and Geography - Forecast and Analysis 2021-2025

Segmentation by Product (In-Scope/Out-of-Scope)

  • In-Scope:
    • Surface cleaners:

The household cleaning products market share growth by the surface cleaners segment will be significant during the forecast period. The increasing per capita consumption in developing regions such as South America and APAC is the major driver for this product segment. In addition, the changing lifestyle of consumers has favorably impacted the sales of surface cleaners.

  • Out-of-Scope:
    • Dishwashing products
    • Toilet cleaners
    • Other cleaning agents (bleach)

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Moreover, the report also provides Value Chain Analysis which helps companies gain a competitive advantage in the market. The Value Chain of the Household Cleaning Products Market includes the following core components:

  • Inputs
  • Inbound logistics
  • Operations
  • Outbound logistics
  • Services

Highlights-

  • Segmentation- The report extensively covers market segmentation by Product (surface cleaners, dishwashing products, toilet cleaners, and other cleaning agents (bleach)), Distribution channel (offline and online), and Geography (APAC, North America, Europe, South America, and MEA)
  • Key Companies- Church and Dwight Co. Inc., Colgate-Palmolive Co., Godrej Consumer Products Ltd., Henkel AG, and Co. KGaA, Kao Corp., Reckitt Benckiser Group Plc, S. C. Johnson and Son Inc., The Clorox Co., The Procter and Gamble Co., and Unilever Group among others
  • Driver- Product innovation and portfolio extension to drive the market
  • Trend- Growth in online retailing of home care products and aggressive marketing to be the latest trend of the market

Download Sample: for more additional information about the Household cleaning Products

Vendor Insights-

The household cleaning products market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market.

  • Kao Corp. – In April 2021, the company launched hair salon brand ORIBE in Japan through its subsidiary, Kao Salon Japan
  • Godrej Consumer Products Ltd. - In December 2020, the company launched Godrej ProClean, a brand that provides surface cleaning and disinfecting solutions. The products offered under the brand include ProClean Toilet Cleaner, ProClean Bathroom Cleaner, and ProClean Floor Cleaner
  • The Procter and Gamble Co. - In April 2021, the company's brand, Old Spice, announced its first deodorant stick with 0% plastic packaging in the UK.

Download Sample Report to find additional highlights on the vendors and their product offerings.

Learn More about Key Driver & Trends of the Market-

  • Household Cleaning Products Market Driver:
    • Product innovation and portfolio extension:

Innovations are often based on functionality, pricing, new ingredients, packaging, and fragrances. Vendors have introduced surface cleaners that protect surfaces from soil buildup and eliminate the need to clean every day. Vendors are considering changing consumer preferences and introducing new fragrances such as citrus and nature-identical deodorizers and fresheners. Manufacturers are implementing technological advancements, such as using automated rapid prototyping machines, implementing refilling technology, and introducing a spray form of products during product processing and packaging stages. 

  • Household Cleaning Products Market Trend:
    • Growth in online retailing of home care products and aggressive marketing:

In addition to the e-retailers and vendor's online sales platforms, the market witnessed the introduction of various online and app-based grocery sellers and suppliers that offer a range of products at discounted prices. The online channel imparts increased visibility to the products offered by vendors. Increased product visibility and the availability of a wide product portfolio contribute to the growth of the online retail channel. Factors such as increased Internet connectivity, growing adoption of mobile internet devices, and rising consumer awareness account for the growth of the global household cleaning products market.

Download sample report to find additional information about various other market Drivers, Trends, & Challenges

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Household Cleaning Products Scope

Report Coverage

Details

Page number

120

Base year

2020

Forecast period

2021-2025

Growth momentum & CAGR

Accelerate at a CAGR of 4.86%

Market growth 2021-2025

$ 14.44 billion

Market structure

Fragmented

YoY growth (%)

4.37

Regional analysis

APAC, North America, Europe, South America, and MEA

Performing market contribution

APAC at 43%

Key consumer countries

US, China, UK, Japan, and France

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Church and Dwight Co. Inc., Colgate-Palmolive Co., Godrej Consumer Products Ltd., Henkel AG and Co. KGaA, Kao Corp., Reckitt Benckiser Group Plc, S. C. Johnson and Son Inc., The Clorox Co., The Procter and Gamble Co., and Unilever Group

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for forecast period,

Customization preview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Table of Contents

Executive Summary

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2020
  • Market outlook: Forecast for 2020 - 2025

Five Forces Analysis

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Product

  • Market segments
  • Comparison by Product
  • Surface cleaners - Market size and forecast 2020-2025
  • Dishwashing products - Market size and forecast 2020-2025
  • Toilet cleaners - Market size and forecast 2020-2025
  • Other cleaning agents (bleach) - Market size and forecast 2020-2025
  • Market opportunity by Product

Market Segmentation by Distribution channel

  • Market segments
  • Comparison by Distribution channel
  • Offline - Market size and forecast 2020-2025
  • Online - Market size and forecast 2020-2025
  • Market opportunity by Distribution channel

Customer landscape

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • APAC - Market size and forecast 2020-2025
  • North America - Market size and forecast 2020-2025
  • Europe - Market size and forecast 2020-2025
  • South America - Market size and forecast 2020-2025
  • MEA - Market size and forecast 2020-2025
  • Key leading countries
  • Market opportunity by geography
  • Market drivers
  • Market challenges
  • Market trends

Vendor Landscape

  • Vendor landscape
  • Landscape disruption

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • Church and Dwight Co. Inc.
  • Colgate-Palmolive Co.
  • Godrej Consumer Products Ltd.
  • Henkel AG and Co. KGaA
  • Kao Corp.
  • Reckitt Benckiser Group Plc
  • S. C. Johnson and Son Inc.
  • The Clorox Co.
  • The Procter and Gamble Co.
  • Unilever Group

Appendix

  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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