Vegetable-Based Baking Mixes Market Size to Grow by USD 75.54 Million | Market Share, Size Estimation, Industry Demand, Growth Strategies, Latest Trend Analysis, Top Players, Revenue Expectation, Forthcoming Development Status and Forecast to 2025

NEW YORK, May 4, 2022 /PRNewswire/ -- The Vegetable-based Baking Mixes Market value is set to grow by USD 75.54 million, progressing at a CAGR of 6% from 2020 to 2025, as per the latest report by Technavio. The report is segmented by distribution channel (offline and online) and geography (North America, Europe, APAC, South America, and MEA). 

Technavio has announced its latest market research report titled
Vegetable-Based Baking Mixes Market by Distribution Channel and Geography - Forecast and Analysis 2021-2025

Moreover, the increase in demand for healthy RTE products is notably driving the vegetable-based baking mixes market growth, although volatility in raw material prices may impede the market growth.

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Vendor Insights 

The report analyzes the market's competitive landscape and offers information on several market vendors, including:

  • California Country Gal, Inc.
  • Caulipower LLC
  • Continental Mills, Inc.
  • General Mills Inc.
  • Goodman Fielder Pty Ltd.
  • King Arthur Baking Company Inc.
  • Montana Gluten Free Processors, LLC
  • Pamelas Products Inc.
  • Williams Sonoma Inc.

Moreover, the vegetable-based baking mixes market is concentrated and the vendors are deploying growth strategies such as expanding their geographical presence and entering into long-term partnership contracts with the end-user to compete in the market.

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 Geographical Market Analysis 

56% of the market's growth will originate from North America during the forecast period. US and Canada are the key markets for vegetable-based baking mixes in North America. Market growth in this region will be faster than the growth of the market in the European, MEA, and South American regions. The rising lifestyle-related health issues among consumers will facilitate the vegetable-based baking mixes market growth in North America over the forecast period. 

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Key Segment Analysis

The vegetable-based baking mixes market share growth by the offline segment will be significant during the forecast period. The offline channel includes specialty and convenience stores, supermarkets, hypermarkets, mom-and-pop stores, discount stores, and others. This channel's leading position can be attributable to the high penetration and growth of organized retailers around the world. With the increasing use of different marketing strategies and innovative supermarket designs, many retailers are facilitating specific consumer footfall patterns toward particular food sections. These factors provide better visibility of products. With innovative marketing strategies, trial purchasing options, and easy accessibility, supermarkets and hypermarkets are propelling the distribution of niche products such as vegetable based baking mixes.

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The Report also Covers the Following Areas:

  • Vegetable-Based Baking Mixes Market size
  • Vegetable-Based Baking Mixes Market trends
  • Vegetable-Based Baking Mixes Market analysis

Key Market Driver

One of the key factors driving growth in the vegetable-based baking mixes market is the increase in demand for healthy RTE products. The expanding urban population base, rising demand for healthy on-the-go RTE foods, and increasing purchasing power in emerging countries are driving the growth of the global vegetable-based baking mixes market. The demand for RTE products is increasing mostly because of the hectic lifestyle, as people do not have the time to cook from scratch nowadays. In line with this, innovation from manufacturers in RTE products in terms of convenience has increased. The economic development and growing urbanization have thus resulted in a shift in consumer preference for more baked and RTE products. This transition, however, has brought about several lifestyle-related ailments and disorders, such as obesity and diabetes. Hence, consumers are becoming more mindful of the nutritional value of food products. This factor, in turn, has been propelling the demand for vegetable-based baking mixes.

Key Market Challenge

The volatility in raw material prices will be a major challenge for the vegetable-based baking mix market during the forecast period. Vegetable-based baking mixes have many ingredients, which may differ based on flavors and varieties. However, the major raw materials include flour, salt, sugar, baking soda, vegetables (dried or powdered), vegetable oils, and flavors. Any volatility or instability in the prices of these raw materials can be a major challenge for the global vegetable-based baking mixes market. The prices of the ingredients are rising due to increasing costs of production. Any volatility in global economic conditions such as a decline in the global economic growth, diminishing production fields, negative trends in investments, or even global trade can adversely affect the prices of these materials and impact the market negatively. The growing climatic changes and the other factors leading to the volatility of raw materials are challenging the global vegetable-based baking mixes market.

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Vegetable-Based Baking Mixes Market 2021-2025: Key Highlights

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will assist Vegetable-Based Baking Mixes Market growth during the next five years
  • Estimation of the Vegetable-Based Baking Mixes Market size and its contribution to the parent market
  • Predictions on upcoming trends and changes in consumer behavior
  • The growth of the Vegetable-Based Baking Mixes Market
  • Analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of Vegetable-Based Baking Mixes Market vendors  

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Vegetable-Based Baking Mixes Market Scope

Report Coverage


Page number


Base year


Forecast period


Growth momentum & CAGR

Accelerate at a CAGR of 6%

Market growth 2021-2025

$ 75.54 million

Market structure


YoY growth (%)


Regional analysis

North America, Europe, APAC, South America, and MEA

Performing market contribution

North America at 56%

Key consumer countries

US, Germany, Canada, UK, and China

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

California Country Gal, Inc., Caulipower LLC, Continental Mills, Inc., General Mills Inc., Goodman Fielder Pty Ltd., King Arthur Baking Company Inc., Montana Gluten Free Processors, LLC, Pamelas Products Inc., and Williams Sonoma Inc.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and future consumer dynamics, market condition analysis for the forecast period,

Customization preview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Table of Contents

Executive Summary

Market Landscape

  • Market ecosystem
  • Value chain analysis

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2020
  • Market outlook: Forecast for 2020 - 2025

Five Forces Analysis

  • Five Forces Summary
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

Market Segmentation by Distribution channel

  • Market segments
  • Comparison by distribution channel
  • Offline - Market size and forecast 2020-2025
  • Online - Market size and forecast 2020-2025
  • Market opportunity by Distribution channel

Customer landscape

Geographic Landscape

  • Geographic segmentation
  • Geographic comparison
  • North America - Market size and forecast 2020-2025
  • Europe - Market size and forecast 2020-2025
  • APAC - Market size and forecast 2020-2025
  • South America - Market size and forecast 2020-2025
  • MEA - Market size and forecast 2020-2025
  • Key leading countries
  • Market opportunity by geography
  • Market drivers
  • Market challenges
  • Market trends

Vendor Landscape

  • Overview
  • Vendor landscape
  • Landscape disruption

Vendor Analysis

  • Vendors covered
  • Market positioning of vendors
  • Caulipower LLC
  • General Mills Inc.
  • Goodman Fielder Pty Ltd.
  • King Arthur Baking Company Inc.
  • Pamelas Products Inc.
  • Williams Sonoma Inc.


  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

About Us: 
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios. 

Technavio Research 
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UK: +44 203 893 3200 

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