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Skipcart Partners with DeliverB4 to help Restaurants Save Billions of Dollars in Fees through Outsourced Delivery Approach to Marketplace Orders
Restaurants are hurting on all fronts with limited staffing, high cost of goods and fixed costs. A recent NRA survey showed nearly 90% of operators are less profitable than when the pandemic began with no relief in sight. NRA's State of the Restaurant Industry report issued in February of 2022 stated "Food, labor, and occupancy costs expected to remain elevated, and continue to impact restaurant profit margins in 2022." Restaurants are dependent on the marketplaces, stuck in a one-sided relationship built on the backs of hard-working, captured restaurants. Predatory tactics and commissions are too high, delivery service is unreliable and there's no data sharing for customer loyalty. Gone are the days of traditional brand building. Unfortunately, this now occurs with the help of the marketplaces to get initial scale, forcing restaurants into an unhealthy partnership from the start. Something must change, or the restaurant industry will continue to suffer. Increased marketplace competition for customer acquisition continues to exacerbate operator challenges, and with marketplaces starting with an unbelievable 30% fee in a 15% or less margin business, there is no silver lining. With marketplaces now allowing for outsourced delivery through products such as Self-Delivery by DoorDash, Bring Your Own Courier by UberEats, and Self-Fulfillment by GrubHub, marketplace orders can now be delivered by DeliverB4 powered by Skipcart. Restaurants still receive the orders, but now realize increased revenue and margin for the same process, and finally get visibility to the consumer. Skipcart CEO, DeliverB4 Powered by Skipcart is simple to sign up for and requires no operational change to the restaurant receiving marketplace orders. DeliverB4 captures marketplace orders and connects those orders with Skipcart drivers, saving About Skipcart Skipcart is a privately owned company founded in 2018 in About DeliverB4 Media Contact: Jason Dial, Chief Operating Officer, (513) 205-9899, jason@fourburnertech.com
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