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Toilet Paper Market to grow by USD 10.53 Bn, Adoption of Sustainable Manufacturing by Vendors to be a Key Trend - Technavio

The toilet paper market offers comprehensive analysis by Distribution Channel (Offline and Online) and Geography (North America, Europe, APAC, South America, and Middle East and Africa)

NEW YORK, Nov. 2, 2022 /PRNewswire/ -- The adoption of sustainable manufacturing by vendors is a toilet paper market trend that is expected to have a positive impact in the coming years. Vendors are adopting sustainable manufacturing processes, including procurement of wood from sustainable forestry. The growing concerns regarding the level of sustainable business operations are compelling vendors of toilet paper to adopt sustainable manufacturing processes. The adoption of sustainable manufacturing by vendors ensures consumers that the products are manufactured using eco-friendly methods. This will increase the adoption of toilet paper among consumers, which, in turn, will drive the growth of the global toilet paper market.

Technavio has announced its latest market research report titled Global Toilet Paper Market 2022-2026

The toilet paper market size is expected to grow by USD 10.53 billion from 2021 to 2026. In addition, the growth momentum of the market will accelerate at a CAGR of 5.36% during the forecast period.

View a comprehensive report summary that describes the market size and forecast along with the research methodology. The FREE sample report is available in PDF format

Toilet Paper Market: Market Segmentation

By distribution channel, the offline segment will be a significant contributor to market growth during the forecast period. The toilet paper market share growth by the offline segment will be significant during the forecast period. Hypermarkets and supermarkets offer a variety of brands and stock-keeping units (SKUs) at competitive prices. Convenience, SKUs, and brand variety are some factors considered while purchasing products from hypermarkets, supermarkets, convenience stores, and clubhouse stores. The availability of all products at a single store is the major factor considered by consumers for buying products such as toilet paper.

By geography, 30% of the market's growth will originate from APAC during the forecast period. China and Japan are the key markets for toilet paper in APAC. North America is another region showing major market growth. The launch of products, the increasing use of online platforms to purchase household hygiene products, such as toilet paper, by end-users, and augmenting awareness about the availability and the increasing adoption of toilet paper will facilitate the toilet paper market growth in APAC over the forecast period.

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Toilet Paper Market: Major Growth Drivers

One of the key factors driving growth in the toilet paper market is the growing concerns about health and hygiene. In recent times, emerging economies such as those in APAC have been experiencing a change in purchasing behavior and habits of consumers. The higher discretionary income, the high brand penetration and the availability of a wide range of products on online portals are influencing the purchasing behavior of consumers nowadays. Factors such as the increasing population and growing awareness about hygiene in developing countries will positively impact the global toilet paper market. The pandemic led to an increase in the demand for health and hygiene products, which positively impacted the market during 2020-2021.

Learn about the contribution of each segment summarized in concise infographics and thorough descriptions. View a FREE PDF Sample Report

Toilet Paper Market: Key Vendor Offerings

  • Caprice Paper Products Pty Ltd. - The company offers a wide range of toilet paper such as Caprice green jumbo toilet paper, Caprice interfolds toilet tissue and Caprice jumbo toilet paper rolls. 
  • Asia Pulp and Paper Sinar Mas.- The company offers fencing equipment such as starter sets, masks, and uniforms.
  • Cascades Inc. - The company offers fencing equipment such as Ladies Olympia 800N FIE fencing jacket, Ladies Classic 350N fencing breeches, and Adult Classic 350N Back Zip fencing jacket.

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Toilet Paper Market: Reasons to Buy Toilet Paper Market Report

  • CAGR of the market during the forecast period 2021-2025
  • Detailed information on factors that will assist toilet paper market growth during the next five years
  • Estimation of the toilet paper market size and its contribution to the parent market
  • Predictions on upcoming trends and changes in consumer behavior
  • The growth of the toilet paper market across North America, Europe, APAC, South America, and the Middle East and Africa
  • Analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of toilet paper market vendors

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Tissue Paper Market by Product, Application, Distribution Channel, and Geography – Forecast and Analysis 2022-2026: The predicted growth of the tissue paper market share from 2021 to 2026 is USD 25.86 billion.

Wet Tissue and Wipe Market by Product, Application, Distribution Channel, and Geography – Forecast and Analysis 2022-2026: The wet tissue and wipe market share is expected to increase by USD 8.31 billion from 2021 to 2026

Toilet Paper Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 5.36%

Market growth 2022-2026

USD 10.53 billion

Market structure

Fragmented

YoY growth (%)

3.92

Regional analysis

North America, Europe, APAC, South America, and Middle East and Africa

Performing market contribution

APAC at 30%

Key consumer countries

US, Canada, China, Japan, and Germany

Competitive landscape

Leading companies, competitive strategies, consumer engagement scope

Companies profiled

Asia Pulp and Paper Sinar Mas., Caprice Paper Products Pty Ltd., Cascades Inc., Clearwater Paper Corp., CMPC SA, Essity Aktiebolag, Hengan International Group Co. Ltd., Kimberly Clark Corp., Koch Industries Inc., Kruger Inc., Matera Paper Co. Inc., Naturelle Consumer Products LTD, Orchids, Seventh Generation Inc., SOFIDEL S.P.A. AND SOFFASS S.P.A. DPO, Traidcraft, Unilever PLC, Velvet CARE sp. z o.o., WEPA Hygieneprodukte GmbH, and The Procter and Gamble Co.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, and market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Table of Contents:

1 Executive Summary

  • 1.1 Market Overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market Definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis 
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
  • 3.4 Market outlook: Forecast for 2021-2026 
    • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
    • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
    • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
    • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

  • 4.1 Five forces summary
    • Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
  • 4.2 Bargaining power of buyers 
    • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
  • 4.3 Bargaining power of suppliers 
    • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
  • 4.4 Threat of new entrants 
    • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
  • 4.5 Threat of substitutes 
    • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
  • 4.6 Threat of rivalry
    • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
  • 4.7 Market condition
    • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Distribution Channel

  • 5.1 Market segments
    • Exhibit 24: Chart on Distribution Channel - Market share 2021-2026 (%)
    • Exhibit 25: Data Table on Distribution Channel - Market share 2021-2026 (%)
  • 5.2 Comparison by Distribution Channel 
    • Exhibit 26: Chart on Comparison by Distribution Channel
    • Exhibit 27: Data Table on Comparison by Distribution Channel
  • 5.3 Offline - Market size and forecast 2021-2026 
    • Exhibit 28: Chart on Offline - Market size and forecast 2021-2026 ($ million)
    • Exhibit 29: Data Table on Offline - Market size and forecast 2021-2026 ($ million)
    • Exhibit 30: Chart on Offline - Year-over-year growth 2021-2026 (%)
    • Exhibit 31: Data Table on Offline - Year-over-year growth 2021-2026 (%)
  • 5.4 Online - Market size and forecast 2021-2026 
    • Exhibit 32: Chart on Online - Market size and forecast 2021-2026 ($ million)
    • Exhibit 33: Data Table on Online - Market size and forecast 2021-2026 ($ million)
    • Exhibit 34: Chart on Online - Year-over-year growth 2021-2026 (%)
    • Exhibit 35: Data Table on Online - Year-over-year growth 2021-2026 (%)
  • 5.5 Market opportunity by Distribution Channel 
    • Exhibit 36: Market opportunity by Distribution Channel ($ million)

6 Customer Landscape

  • 6.1 Customer landscape overview 
    • Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

  • 7.1 Geographic segmentation 
    • Exhibit 38: Chart on Market share by geography 2021-2026 (%)
    • Exhibit 39: Data Table on Market share by geography 2021-2026 (%)
  • 7.2 Geographic comparison 
    • Exhibit 40: Chart on Geographic comparison
    • Exhibit 41: Data Table on Geographic comparison
  • 7.3 North America - Market size and forecast 2021-2026 
    • Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ million)
    • Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ million)
    • Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%)
    • Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%)
  • 7.4 Europe - Market size and forecast 2021-2026 
    • Exhibit 46: Chart on Europe - Market size and forecast 2021-2026 ($ million)
    • Exhibit 47: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
    • Exhibit 48: Chart on Europe - Year-over-year growth 2021-2026 (%)
    • Exhibit 49: Data Table on Europe - Year-over-year growth 2021-2026 (%)
  • 7.5 APAC - Market size and forecast 2021-2026 
    • Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million)
    • Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
    • Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
    • Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)
  • 7.6 South America - Market size and forecast 2021-2026 
    • Exhibit 54: Chart on South America - Market size and forecast 2021-2026 ($ million)
    • Exhibit 55: Data Table on South America - Market size and forecast 2021-2026 ($ million)
    • Exhibit 56: Chart on South America - Year-over-year growth 2021-2026 (%)
    • Exhibit 57: Data Table on South America - Year-over-year growth 2021-2026 (%)
  • 7.7 Middle East and Africa - Market size and forecast 2021-2026 
    • Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
    • Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
    • Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
  • 7.8 US - Market size and forecast 2021-2026 
    • Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
    • Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
    • Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
    • Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)
  • 7.9 China - Market size and forecast 2021-2026 
    • Exhibit 66: Chart on China - Market size and forecast 2021-2026 ($ million)
    • Exhibit 67: Data Table on China - Market size and forecast 2021-2026 ($ million)
    • Exhibit 68: Chart on China - Year-over-year growth 2021-2026 (%)
    • Exhibit 69: Data Table on China - Year-over-year growth 2021-2026 (%)
  • 7.10 Canada - Market size and forecast 2021-2026 
    • Exhibit 70: Chart on Canada - Market size and forecast 2021-2026 ($ million)
    • Exhibit 71: Data Table on Canada - Market size and forecast 2021-2026 ($ million)
    • Exhibit 72: Chart on Canada - Year-over-year growth 2021-2026 (%)
    • Exhibit 73: Data Table on Canada - Year-over-year growth 2021-2026 (%)
  • 7.11 Germany - Market size and forecast 2021-2026 
    • Exhibit 74: Chart on Germany - Market size and forecast 2021-2026 ($ million)
    • Exhibit 75: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
    • Exhibit 76: Chart on Germany - Year-over-year growth 2021-2026 (%)
    • Exhibit 77: Data Table on Germany - Year-over-year growth 2021-2026 (%)
  • 7.12 Japan - Market size and forecast 2021-2026 
    • Exhibit 78: Chart on Japan - Market size and forecast 2021-2026 ($ million)
    • Exhibit 79: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
    • Exhibit 80: Chart on Japan - Year-over-year growth 2021-2026 (%)
    • Exhibit 81: Data Table on Japan - Year-over-year growth 2021-2026 (%)
  • 7.13 Market opportunity by geography 
    • Exhibit 82: Market opportunity by geography ($ million)

8 Drivers, Challenges, and Trends

  • 8.1 Market drivers
  • 8.2 Market challenges
  • 8.3 Impact of drivers and challenges 
    • Exhibit 83: Impact of drivers and challenges in 2021 and 2026
  • 8.4 Market trends

9 Vendor Landscape

  • 9.1 Overview
  • 9.2 Vendor landscape
    • Exhibit 84: Overview on Criticality of inputs and Factors of differentiation
  • 9.3 Landscape disruption
    • Exhibit 85: Overview on factors of disruption
  • 9.4 Industry risks
    • Exhibit 86: Impact of key risks on business

10 Vendor Analysis

  • 10.1 Vendors covered
    • Exhibit 87: Vendors covered
  • 10.2 Market positioning of vendors 
    • Exhibit 88: Matrix on vendor position and classification
  • 10.3 Caprice Paper Products Pty Ltd. 
    • Exhibit 89: Caprice Paper Products Pty Ltd. - Overview
    • Exhibit 90: Caprice Paper Products Pty Ltd. - Product / Service
    • Exhibit 91: Caprice Paper Products Pty Ltd. - Key offerings
  • 10.4 Hengan International Group Co. Ltd. 
    • Exhibit 92: Hengan International Group Co. Ltd. - Overview
    • Exhibit 93: Hengan International Group Co. Ltd. - Business segments
    • Exhibit 94: Hengan International Group Co. Ltd. - Key offerings
    • Exhibit 95: Hengan International Group Co. Ltd. - Segment focus
  • 10.5 Kimberly Clark Corp.
    • Exhibit 96: Kimberly Clark Corp. - Overview
    • Exhibit 97: Kimberly Clark Corp. - Business segments
    • Exhibit 98: Kimberly Clark Corp. - Key news
    • Exhibit 99: Kimberly Clark Corp. - Key offerings
    • Exhibit 100: Kimberly Clark Corp. - Segment focus
  • 10.6 Koch Industries Inc.
    • Exhibit 101: Koch Industries Inc. - Overview
    • Exhibit 102: Koch Industries Inc. - Product / Service
    • Exhibit 103: Koch Industries Inc. - Key news
    • Exhibit 104: Koch Industries Inc. - Key offerings
  • 10.7 Kruger Inc.
    • Exhibit 105: Kruger Inc. - Overview
    • Exhibit 106: Kruger Inc. - Product / Service
    • Exhibit 107: Kruger Inc. - Key offerings
  • 10.8 Naturelle Consumer Products LTD 
    • Exhibit 108: Naturelle Consumer Products LTD - Overview
    • Exhibit 109: Naturelle Consumer Products LTD - Product / Service
    • Exhibit 110: Naturelle Consumer Products LTD - Key offerings
  • 10.9 Orchids
    • Exhibit 111: Orchids - Overview
    • Exhibit 112: Orchids - Product / Service
    • Exhibit 113: Orchids - Key offerings
  • 10.10 The Procter and Gamble Co. 
    • Exhibit 114: The Procter and Gamble Co. - Overview
    • Exhibit 115: The Procter and Gamble Co. - Business segments
    • Exhibit 116: The Procter and Gamble Co. - Key news
    • Exhibit 117: The Procter and Gamble Co. - Key offerings
    • Exhibit 118: The Procter and Gamble Co. - Segment focus
  • 10.11 Unilever PLC
    • Exhibit 119: Unilever PLC - Overview
    • Exhibit 120: Unilever PLC - Business segments
    • Exhibit 121: Unilever PLC - Key news
    • Exhibit 122: Unilever PLC - Key offerings
    • Exhibit 123: Unilever PLC - Segment focus
  • 10.12 Velvet CARE sp. z o.o. 
    • Exhibit 124: Velvet CARE sp. z o.o. - Overview
    • Exhibit 125: Velvet CARE sp. z o.o. - Key offerings

11 Appendix

  • 11.1 Scope of the report
  • 11.2 Inclusions and exclusions checklist 
    • Exhibit 126: Inclusions checklist
    • Exhibit 127: Exclusions checklist
  • 11.3 Currency conversion rates for US$ 
    • Exhibit 128: Currency conversion rates for US$
  • 11.4 Research methodology
    • Exhibit 129: Research methodology
    • Exhibit 130: Validation techniques employed for market sizing
    • Exhibit 131: Information sources
  • 11.5 List of abbreviations 
    • Exhibit 132: List of abbreviations
About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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Global Toilet Paper Market 2022-2026

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