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Sleepwear and Loungewear Market Size to Grow by USD 29398.4 Million From 2022 to 2027, Customer Landscape, Vendor Assessment & Market Dynamics- Technavio

NEW YORK, Nov. 8, 2022 /PRNewswire/ -- Technavio categorizes the global sleepwear and loungewear market as a part of the global apparel, accessories, and luxury goods market, within the textiles, sleepwear and loungewear, and luxury goods market. The parent market, the global apparel, accessories, and luxury goods market, covers products and companies engaged in the manufacturing/marketing of apparel, accessories, and luxury goods. The market also includes companies offering apparel, accessories, and luxury goods rental services. The market excludes manufacturers of shoes.  The Global Sleepwear and Loungewear Market share is set to increase by USD 29398.4 million from 2022 to 2027. Moreover, the market's growth momentum will accelerate at a CAGR of 10.21% as per the latest market forecast report by Technavio. The market will also record a 9.66% Y-O-Y growth Rate during the forecast period.

Technavio has announced its latest market research report titled Global Sleepwear and Loungewear Market 2021-2025

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Global Sleepwear and Loungewear Market - Customer Landscape

Our analysis of the Life Cycle of the Global Sleepwear and Loungewear Market from the innovator's stage to the laggard's stage. The report illustrates the lifecycle of the global Sleepwear and Loungewear Market, focusing on the adoption rates of the major countries such as APAC, Europe, North America, South America, and the Middle East and Africa. To help companies evaluate and develop growth strategies for 2022-2027. Our researchers have included –

  • Key purchase criteria
  • Adoption rates
  • Adoption lifecycles
  • Drivers of price sensitivity
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Global Sleepwear and Loungewear Market – Vendor Analysis

Vendor Landscape - The global Sleepwear and Loungewear Market is in the early growth stage. It is expected to grow at a very high rate during the forecast period. Some of the prominent vendors in the market include AIMER Online Store, American Eagle Outfitters Inc., Authentic Brands Group LLC, BESTSELLER AS, Boardriders Inc., Chantelle SA, Hanesbrands Inc., Hennes & Mauritz AB, Jockey International Inc., La Perla Global Management UK Ltd., Lise Charmel. As there are significant growth opportunities in this market, the competition will intensify with the entry of new vendors, technological innovations, mergers, and partnerships. Established industry participants in the market are increasing their product offerings to expand their product portfolio, enter emerging markets, and boost their market share.

For instance, Wacoal Holdings Corp. - The company operates under multiple segments, including the Domestic Wacoal Business segment, sleepwear, and loungewear, with a high focus on the Domestic Wacoal Business segment, which offers innerwear consisting of foundation garments, lingerie, nightwear, and children's innerwear, outerwear, sportswear, and hosiery. The company's key offerings include sleepwear and loungewear, such as side shaped long gowns and short lacy baby doll chemise.

Vendor Offerings -

  • AIMER Online Store: The company offers sleepwear and loungewear such as pajamas, chemises, and robes.
  • American Eagle Outfitters Inc.: The company offers sleepwear and loungewear under the brand's American Eagle and Aerie.
  • Authentic Brands Group LLC: The company offers sleepwear and loungewear under the brand Fredericks of Hollywood.
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    Global Sleepwear and Loungewear Market - Segmentation Assessment

Geography Segment Overview

Technavio's market research report entails detailed information on regional opportunities in store for vendors, which will assist in generating sales revenues. The Global Sleepwear and Loungewear Market as per geography is categorized into North America, Europe, APAC, South America, and the Middle East and Africa. The report provides an accurate prediction of the contribution of all regions to the growth of the Global Sleepwear and Loungewear Market size and actionable market understandings.

  • Regional Highlights- APAC is the fastest-growing region in the global Sleepwear and Loungewear Market compared to the other areas. 30% growth will originate from North America. The growing introduction of international brands and the widespread use of upscale loungewear and sleepwear in APAC are the primary causes of the market expansion in this area. The demand for loungewear and sleepwear in APAC will be further driven by rising disposable income and shifting consumer preferences.
  • Revenue Generating Segment Highlights - The market share growth by the offline segment will be significant during the forecast period. The sale of items through specialty retailers, such as brand-owned stores, multi-brand stores, fashion and apparel stores, hypermarkets, supermarkets, convenience stores, clubhouse stores, and department stores, generates revenue for the offline distribution channel. Vendors are implementing new commercial and retail strategies, such as improved pricing schemes, a wider range of goods, and an expansion of their retail environment.

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Global Sleepwear and Loungewear Market – Market Dynamics

  • Major Driver - The development of the sleepwear and loungewear market is being significantly fueled by the introduction of items with advanced features and creative designs. Consumers' purchasing power has grown due to the increase in disposable income, which has positively impacted their decision to spend money on clothing like loungewear and sleepwear.
  • Major Trend - The primary trend propelling the growth of the sleepwear and loungewear market is a rise in demand for plus-size sleepwear and loungewear. Vendors are also using plus-size models to advertise plus-size loungewear and sleepwear all over the world.
  • Major Challenges - The expansion of the sleepwear and loungewear market may be hampered by the prevalence of counterfeit goods. The popularity of counterfeit goods is fueled by their low cost. As a result, the availability of counterfeit items has a negative impact on vendors' sales and price strategies by diluting their market shares and tarnishing their brands.

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Sleepwear and Loungewear Market 2023-2027: Key Highlights

  • CAGR of the market during the forecast period 2023-2027
  • Detailed information on factors that will assist Sleepwear and Loungewear Market growth during the next five years
  • Estimation of the Sleepwear and Loungewear Market size and its contribution to the parent market
  • Predictions on upcoming trends and changes in consumer behavior
  • The growth of the Sleepwear and Loungewear Market
  • Analysis of the market's competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of Sleepwear and Loungewear Market vendors

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Sleepwear And Loungewear Market Scope

Report Coverage

Details

Page number

120

Base year

2022

Historical year

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 10.21%

Market growth 2023-2027

$29398.4 million

Market structure

Fragmented

YoY growth (%)

9.66

Regional analysis

APAC, Europe, North America, South America, and the Middle East and Africa

Performing market contribution

APAC at 30%

Key consumer countries

US, China, India, Germany, and France

Competitive landscape

Leading companies, Competitive Strategies, Consumer engagement scope

Key companies profiled

AIMER Online Store, American Eagle Outfitters Inc., Authentic Brands Group LLC, BESTSELLER AS, Boardriders Inc., Chantelle SA, Hanesbrands Inc., Hennes & Mauritz AB, Jockey International Inc., La Perla Global Management UK Ltd., Lise Charmel, LUNYA, MASH Holdings Co. Ltd., Parahsol Srl, PVH Corp., Ralph Lauren Corp., Sleepy Jones LLC, Triangl Group Ltd., Victorias Secret & Co., and Wacoal Holdings Corp.

Market Dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Table of Contents:

1 Executive Summary

  • 1.1 Market overview 
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Distribution Channel
    • Exhibit 06: Executive Summary – Chart on Market Segmentation by Product
    • Exhibit 07: Executive Summary – Chart on Incremental Growth
    • Exhibit 08: Executive Summary – Data Table on Incremental Growth
    • Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem 
    • Exhibit 10: Parent market
    • Exhibit 11: Market Characteristics

3 Market Sizing

  • 3.1 Market definition 
    • Exhibit 12: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis 
    • Exhibit 13: Market segments
  • 3.3 Market size 2022
  • 3.4 Market outlook: Forecast for 2022-2027 
    • Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
    • Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
    • Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
    • Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

  • 4.1 Global sleepwear and loungewear market 2017 - 2021
    • Exhibit 18: Historic Market Size – Data Table on Global sleepwear and loungewear market 2017 - 2021 ($ million)
  • 4.2 Distribution channel Segment Analysis 2017 - 2021
    • Exhibit 19: Historic Market Size – Distribution channel Segment 2017 - 2021 ($ million)
  • 4.3 Product Segment Analysis 2017 - 2021 
    • Exhibit 20: Historic Market Size – Product Segment 2017 - 2021 ($ million)
  • 4.4 Geography Segment Analysis 2017 - 2021 
    • Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)
  • 4.5 Country Segment Analysis 2017 - 2021 
    • Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

  • 5.1 Five forces summary 
    • Exhibit 23: Five forces analysis - Comparison between2022 and 2027
  • 5.2 Bargaining power of buyers 
    • Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027
  • 5.3 Bargaining power of suppliers 
    • Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027
  • 5.4 Threat of new entrants 
    • Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027
  • 5.5 Threat of substitutes 
    • Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027
  • 5.6 Threat of rivalry 
    • Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027
  • 5.7 Market condition 
    • Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Distribution Channel

  • 6.1 Market segments 
    • Exhibit 30: Chart on Distribution Channel - Market share 2022-2027 (%)
    • Exhibit 31: Data Table on Distribution Channel - Market share 2022-2027 (%)
  • 6.2 Comparison by Distribution Channel 
    • Exhibit 32: Chart on Comparison by Distribution Channel
    • Exhibit 33: Data Table on Comparison by Distribution Channel
  • 6.3 Offline - Market size and forecast 2022-2027
    • Exhibit 34: Chart on Offline - Market size and forecast 2022-2027 ($ million)
    • Exhibit 35: Data Table on Offline - Market size and forecast 2022-2027 ($ million)
    • Exhibit 36: Chart on Offline - Year-over-year growth 2022-2027 (%)
    • Exhibit 37: Data Table on Offline - Year-over-year growth 2022-2027 (%)
  • 6.4 Online - Market size and forecast 2022-2027
    • Exhibit 38: Chart on Online - Market size and forecast 2022-2027 ($ million)
    • Exhibit 39: Data Table on Online - Market size and forecast 2022-2027 ($ million)
    • Exhibit 40: Chart on Online - Year-over-year growth 2022-2027 (%)
    • Exhibit 41: Data Table on Online - Year-over-year growth 2022-2027 (%)
  • 6.5 Market opportunity by Distribution Channel
    • Exhibit 42: Market opportunity by Distribution Channel ($ million)

7 Market Segmentation by Product

  • 7.1 Market segments 
    • Exhibit 43: Chart on Product - Market share 2022-2027 (%)
    • Exhibit 44: Data Table on Product - Market share 2022-2027 (%)
  • 7.2 Comparison by Product 
    • Exhibit 45: Chart on Comparison by Product
    • Exhibit 46: Data Table on Comparison by Product
  • 7.3 Sleepwear - Market size and forecast 2022-2027
    • Exhibit 47: Chart on Sleepwear - Market size and forecast 2022-2027 ($ million)
    • Exhibit 48: Data Table on Sleepwear - Market size and forecast 2022-2027 ($ million)
    • Exhibit 49: Chart on Sleepwear - Year-over-year growth 2022-2027 (%)
    • Exhibit 50: Data Table on Sleepwear - Year-over-year growth 2022-2027 (%)
  • 7.4 Loungewear - Market size and forecast 2022-2027
    • Exhibit 51: Chart on Loungewear - Market size and forecast 2022-2027 ($ million)
    • Exhibit 52: Data Table on Loungewear - Market size and forecast 2022-2027 ($ million)
    • Exhibit 53: Chart on Loungewear - Year-over-year growth 2022-2027 (%)
    • Exhibit 54: Data Table on Loungewear - Year-over-year growth 2022-2027 (%)
  • 7.5 Market opportunity by Product 
    • Exhibit 55: Market opportunity by Product ($ million)

8 Customer Landscape

  • 8.1 Customer landscape overview 
    • Exhibit 56: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

  • 9.1 Geographic segmentation 
    • Exhibit 57: Chart on Market share by geography 2022-2027 (%)
    • Exhibit 58: Data Table on Market share by geography 2022-2027 (%)
  • 9.2 Geographic comparison 
    • Exhibit 59: Chart on Geographic comparison
    • Exhibit 60: Data Table on Geographic comparison
  • 9.3 APAC - Market size and forecast 2022-2027
    • Exhibit 61: Chart on APAC - Market size and forecast 2022-2027 ($ million)
    • Exhibit 62: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
    • Exhibit 63: Chart on APAC - Year-over-year growth 2022-2027 (%)
    • Exhibit 64: Data Table on APAC - Year-over-year growth 2022-2027 (%)
  • 9.4 Europe - Market size and forecast 2022-2027
    • Exhibit 65: Chart on Europe - Market size and forecast 2022-2027 ($ million)
    • Exhibit 66: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
    • Exhibit 67: Chart on Europe - Year-over-year growth 2022-2027 (%)
    • Exhibit 68: Data Table on Europe - Year-over-year growth 2022-2027 (%)
  • 9.5 North America - Market size and forecast 2022-2027
    • Exhibit 69: Chart on North America - Market size and forecast 2022-2027 ($ million)
    • Exhibit 70: Data Table on North America - Market size and forecast 2022-2027 ($ million)
    • Exhibit 71: Chart on North America - Year-over-year growth 2022-2027 (%)
    • Exhibit 72: Data Table on North America - Year-over-year growth 2022-2027 (%)
  • 9.6 South America - Market size and forecast 2022-2027
    • Exhibit 73: Chart on South America - Market size and forecast 2022-2027 ($ million)
    • Exhibit 74: Data Table on South America - Market size and forecast 2022-2027 ($ million)
    • Exhibit 75: Chart on South America - Year-over-year growth 2022-2027 (%)
    • Exhibit 76: Data Table on South America - Year-over-year growth 2022-2027 (%)
  • 9.7 Middle East and Africa - Market size and forecast 2022-2027 
    • Exhibit 77: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
    • Exhibit 78: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
    • Exhibit 79: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
    • Exhibit 80: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)
  • 9.8 US - Market size and forecast 2022-2027
    • Exhibit 81: Chart on US - Market size and forecast 2022-2027 ($ million)
    • Exhibit 82: Data Table on US - Market size and forecast 2022-2027 ($ million)
    • Exhibit 83: Chart on US - Year-over-year growth 2022-2027 (%)
    • Exhibit 84: Data Table on US - Year-over-year growth 2022-2027 (%)
  • 9.9 China - Market size and forecast 2022-2027
    • Exhibit 85: Chart on China - Market size and forecast 2022-2027 ($ million)
    • Exhibit 86: Data Table on China - Market size and forecast 2022-2027 ($ million)
    • Exhibit 87: Chart on China - Year-over-year growth 2022-2027 (%)
    • Exhibit 88: Data Table on China - Year-over-year growth 2022-2027 (%)
  • 9.10 Germany - Market size and forecast 2022-2027
    • Exhibit 89: Chart on Germany - Market size and forecast 2022-2027 ($ million)
    • Exhibit 90: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
    • Exhibit 91: Chart on Germany - Year-over-year growth 2022-2027 (%)
    • Exhibit 92: Data Table on Germany - Year-over-year growth 2022-2027 (%)
  • 9.11 India - Market size and forecast 2022-2027
    • Exhibit 93: Chart on India - Market size and forecast 2022-2027 ($ million)
    • Exhibit 94: Data Table on India - Market size and forecast 2022-2027 ($ million)
    • Exhibit 95: Chart on India - Year-over-year growth 2022-2027 (%)
    • Exhibit 96: Data Table on India - Year-over-year growth 2022-2027 (%)
  • 9.12 France - Market size and forecast 2022-2027
    • Exhibit 97: Chart on France - Market size and forecast 2022-2027 ($ million)
    • Exhibit 98: Data Table on France - Market size and forecast 2022-2027 ($ million)
    • Exhibit 99: Chart on France - Year-over-year growth 2022-2027 (%)
    • Exhibit 100: Data Table on France - Year-over-year growth 2022-2027 (%)
  • 9.13 Market opportunity by geography 
    • Exhibit 101: Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

  • 10.1 Market drivers
  • 10.2 Market challenges
  • 10.3 Impact of drivers and challenges 
    • Exhibit 102: Impact of drivers and challenges in 2022 and 2027
  • 10.4 Market trends

11 Vendor Landscape

  • 11.1 Overview
  • 11.2 Vendor landscape 
    • Exhibit 103: Overview on Criticality of inputs and Factors of differentiation
  • 11.3 Landscape disruption 
    • Exhibit 104: Overview on factors of disruption
  • 11.4 Industry risks 
    • Exhibit 105: Impact of key risks on business

12 Vendor Analysis

  • 12.1 Vendors covered 
    • Exhibit 106: Vendors covered
  • 12.2 Market positioning of vendors 
    • Exhibit 107: Matrix on vendor position and classification
  • 12.3 Aimer online store 
    • Exhibit 108: Aimer online store - Overview
    • Exhibit 109: Aimer online store - Product / Service
    • Exhibit 110: Aimer online store - Key offerings
  • 12.4 American Eagle Outfitters Inc. 
    • Exhibit 111: American Eagle Outfitters Inc. - Overview
    • Exhibit 112: American Eagle Outfitters Inc. - Business segments
    • Exhibit 113: American Eagle Outfitters Inc. - Key offerings
    • Exhibit 114: American Eagle Outfitters Inc. - Segment focus
  • 12.5 Authentic Brands Group LLC 
    • Exhibit 115: Authentic Brands Group LLC - Overview
    • Exhibit 116: Authentic Brands Group LLC - Product / Service
    • Exhibit 117: Authentic Brands Group LLC - Key offerings
  • 12.6 BESTSELLER AS 
    • Exhibit 118: BESTSELLER AS - Overview
    • Exhibit 119: BESTSELLER AS - Product / Service
    • Exhibit 120: BESTSELLER AS - Key offerings
  • 12.7 Boardriders Inc. 
    • Exhibit 121: Boardriders Inc. - Overview
    • Exhibit 122: Boardriders Inc. - Product / Service
    • Exhibit 123: Boardriders Inc. - Key offerings
  • 12.8 Chantelle SA 
    • Exhibit 124: Chantelle SA - Overview
    • Exhibit 125: Chantelle SA - Product / Service
    • Exhibit 126: Chantelle SA - Key offerings
  • 12.9 Hanesbrands Inc. 
    • Exhibit 127: Hanesbrands Inc. - Overview
    • Exhibit 128: Hanesbrands Inc. - Business segments
    • Exhibit 129: Hanesbrands Inc. - Key offerings
    • Exhibit 130: Hanesbrands Inc. - Segment focus
  • 12.10 Hennes and Mauritz AB 
    • Exhibit 131: Hennes and Mauritz AB - Overview
    • Exhibit 132: Hennes and Mauritz AB - Product / Service
    • Exhibit 133: Hennes and Mauritz AB - Key offerings
  • 12.11 Jockey International Inc. 
    • Exhibit 134: Jockey International Inc. - Overview
    • Exhibit 135: Jockey International Inc. - Product / Service
    • Exhibit 136: Jockey International Inc. - Key offerings
  • 12.12 La Perla Global Management UK Ltd. 
    • Exhibit 137: La Perla Global Management UK Ltd. - Overview
    • Exhibit 138: La Perla Global Management UK Ltd. - Product / Service
    • Exhibit 139: La Perla Global Management UK Ltd. - Key offerings
  • 12.13 MASH Holdings Co. Ltd. 
    • Exhibit 140: MASH Holdings Co. Ltd. - Overview
    • Exhibit 141: MASH Holdings Co. Ltd. - Product / Service
    • Exhibit 142: MASH Holdings Co. Ltd. - Key offerings
  • 12.14 PVH Corp. 
    • Exhibit 143: PVH Corp. - Overview
    • Exhibit 144: PVH Corp. - Business segments
    • Exhibit 145: PVH Corp. - Key offerings
    • Exhibit 146: PVH Corp. - Segment focus
  • 12.15 Ralph Lauren Corp. 
    • Exhibit 147: Ralph Lauren Corp. - Overview
    • Exhibit 148: Ralph Lauren Corp. - Business segments
    • Exhibit 149: Ralph Lauren Corp. - Key offerings
    • Exhibit 150: Ralph Lauren Corp. - Segment focus
  • 12.16 Victorias Secret and Co. 
    • Exhibit 151: Victorias Secret and Co. - Overview
    • Exhibit 152: Victorias Secret and Co. - Product / Service
    • Exhibit 153: Victorias Secret and Co. - Key offerings
  • 12.17 Wacoal Holdings Corp. 
    • Exhibit 154: Wacoal Holdings Corp. - Overview
    • Exhibit 155: Wacoal Holdings Corp. - Business segments
    • Exhibit 156: Wacoal Holdings Corp. - Key offerings
    • Exhibit 157: Wacoal Holdings Corp. - Segment focus

13 Appendix

  • 13.1 Scope of the report
  • 13.2 Inclusions and exclusions checklist 
    • Exhibit 158: Inclusions checklist
    • Exhibit 159: Exclusions checklist
  • 13.3 Currency conversion rates for US$ 
    • Exhibit 160: Currency conversion rates for US$
  • 13.4 Research methodology 
    • Exhibit 161: Research methodology
    • Exhibit 162: Validation techniques employed for market sizing
    • Exhibit 163: Information sources
  • 13.5 List of abbreviations 
    • Exhibit 164: List of abbreviations


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Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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