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Demand for health and hygiene goods has slowed from COVID
lockdown-highs, while customers are also snubbing big brands for
cheaper consumer goods in the face of high living costs, FMCG giants including toothpaste maker Dabur India and Parachute coconut oil seller Marico have in recent quarters struggled due to lower demand in rural regions, which are only beginning to show signs of recovery. Meanwhile, Procter & Gamble Hygiene and Health Care said in an exchange filing it operated "in a challenging cost and operating environment". Total expenses for the company rose about 7% to Shares of the company closed nearly 3% lower in January amid broader weakness. They fell about 6% last year. Revenue from operations for Procter & Gamble Hygiene and
Health Care, which houses sanitary napkin brand Whisper and
aftershave maker Old Spice, rose 4% to The company declared an interim dividend of
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